Get on with the business of your business.

You’ve been searching and struggling. You were so excited about starting your own business. You have a great idea and you started putting the wheels in motion.

But then you got lost in the acronyms and admin. In the bureaucracy and red tape.

You look around and it feels like all the other business owners seem to know what they are doing when it comes to this stuff. They can focus on working in their business instead of being overwhelmed by all the stuff that needs to be done FOR the business.

You know that your business idea is a great one, and that it can be incredibly successful. And that you can build a huge customer base and serve a ton of people. However, you’re being slowed down by all the stuff you don’t know and don’t have time to figure out.

There’s registering your business name, deciding on a business structure, getting an ABN, registering for GST, understanding marketing and social media, dealing with ASIC and the ATO… And that’s just the start of it!


ebook cover

It’s exhausting. And you just want to get on with doing the core business of your business, without having to pay other people a ton of money to do this for you.

You need ONE resource that covers all you need to know, so you can get the admin out of the way and get cracking on your business idea.

Don’t worry. I’ve got your back.

Hey, I’m Karen. I’m a small business owner who helps other business owners, creatives, and entrepreneurs sail through the necessary admin and get to the work they love doing.

I started my business 7 years ago as a side hustle while in full-time employment. I was so excited to start my business and already had two big clients on the books.

But then I got so caught up in learning about all the things I had to do to run a compliant business that it took time away from doing my work. And I was still working full-time, so I didn’t have a lot of time to give!

Eventually I worked my way through it, but I didn’t want anyone else to have to go through that pain. So I wrote the book that I wish I’d had when I started out. It’s all the stuff I spent so much time learning in the beginning, plus what I’ve learnt along the way. I’ve also studied entrepreneurship and business and incorporated all this into one resource for anyone in the early stages of business, so that you don’t have to go to loads of different websites, books and courses to find answers.

‘Start your own business’ is an easy-to-read ebook that steps you through business basics, getting set up, marketing information, regulatory information, and advice on working with clients. It’s everything that you need to know to launch your small business in Australia.

This book is for you if you want to learn:

✅ how to distinguish whether you are running a business or engaging in a hobby, and the different business structures and how to choose which is right for you

✅ how to cut through the acronyms and learn about TFNs and ABNs

✅ when it is necessary to register a business name

✅ all about copyright and trademarking

✅ about domain names, website hosting, and social media, and how they fit together to give you an online presence

✅ all the nitty gritty stuff: business plans, financing, insurance, employing staff, record keeping, and taxation, so that you are confident about being compliant with government regulations

✅ different ways to price your products or services and what you need to know about invoicing and contracts

✅ where to find a bunch of extra resources, associations, and organisations that can provide templates, licensing, and support.

It’s everything you need to get started on the right foot, including the things that you didn’t even know you needed to know!!!

Following your purchase, you’ll receive an email containing a to download the ebook in PDF format, which can be read on most devices. It’s yours to keep for life.

Questions you might be asking:

Will this suit my business?

The guide is designed to help any type of small business, which includes Sole Traders, Partnerships, Trusts, and Private Companies. Whether you’re a tradie, online course creator, artist, clinician, etc. And whether you sell products, services, or a mixture of both, this guide can help.

I don’t have time to read a whole book.

Eventually you’ll need to understand this stuff anyway. Instead of trawling websites you can get it all in one place. And because the ebook is divided into clear chapters, you can jump straight to the part you need most when you need it most.

‘This ebook is absolutely amazing. I love the examples and depth of information. Honestly, this is going to be SO useful for people. It’s brilliant, and I wish I had it when I first started out!’

Beck, Business Mentor